Reebok launches new advertising campaign multi-platform dedicated to ZigTech, the shoes with the soles cushioned by the characteristic shape of a zig-zag.
The slogan - It's Your Energy. Use it. - Takes the form of a wave of energy that runs through the paper darts on TV and PC, to materialize on the walls of the city.
Declined in print, web, TV and guerilla advertising pitches with screenings in major Italian cities, the campaign plays on the movement of a stream that represents the energy performance of some great champions of international sport. For subjects
print, three icons of the sport become testimonial concept of 'it's your energy' of Reebok ZigTech starring NBA player Danilo Gallinari , world champion goalkeeper Iker Casillas of flying ace Lewis Hamilton. The three play
creativity on a concept graph of energy and are planning a flight from April to May mainly on cutting men's magazines such as Sports Week, Men's Health and Runner's World.
For TV commercials, Lewis Hamilton is in a breathtaking race in a wind tunnel, which then becomes the underground garage, Iker Casillas faces a parade impossible against a multitude of balloons, while the acclaimed star of the new NBA basketball , John Wall, is intent on dodging obstacles concluding with a powerful dunk to the basket.
The campaign is currently planning on Mediaset, Mediaset Premium, RAI and Sky in listings of major sports by the media from football to basketball events of the great, up to a prime-time programs such as Big Brother and Friends .
Casillas, Gallinari and Hamilton are the protagonists of the digital with a placement of ads and banners on platforms like Facebook (with the launch of the interactive platform Reebok Men) and Google, as well as some of the portals of the most popular sports and entertainment as Official . com, Corrieredellosport.it, Tuttosport.com, Goal.com and Wired.it.
Agency commercials and print:
Agency DDB Berlin for the Web: Hypermedia Isobar
Media Center: Carat Italy. The last
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